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So You Have A Website Now What?

RRP $13.99

Click on the Google Preview image above to read some pages of this book!

Is So You Have a Website for Now What for you?

Let's first look at four simple questions:

1. Are you happy with the way your website is performing today?

2. Is your website helping you capture leads and close sales?

3. Is your business helping you and your business reach its goals?

4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?

How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?

As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!

But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?

These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!

What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:

*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?

*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.

*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?

*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?

*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.


North Korea's Military-diplomatic Campaigns, 1966-2008

RRP $512.99

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This book examines North Koreaa (TM)s nuclear diplomacy over a long time period from the early 1960s, setting its dangerous brinkmanship in the wider context of North Koreaa (TM)s military and diplomatic campaigns to achieve its political goals. It argues that the last four decades of military adventurism demonstrates Pyongyanga (TM)s consistent, calculated use of military tools to advance strategic objectives vis A vis its adversaries. It shows how recent behavior of the North Korean government is entirely consistent with its behavior over this longer period: the North Korean governmenta (TM)s conduct (rather than being haphazard or reactive) is rational a " in the Clausewitzian sense of being ready to use force as an extension of diplomacy by other means. The book goes on to demonstrate that North Koreaa (TM)s "calculated adventurism" has come full circle: what we are seeing now is a modified repetition of earlier events a " such as the Pueblo incident of 1968 and the nuclear and missile diplomacy of the 1990s. Using extensive interviews in the United States and South Korea, including those with defected North Korean government officials, alongside newly declassified first-hand material from U.S., South Korean, and former Communist-bloc archives, the book argues that whilst North Koreaa (TM)s military-diplomatic campaigns have intensified, its policy objectives have become more conservative and are aimed at regime survival, normalization of relations with the United States and Japan, and obtaining economic aid.


Green Composites

RRP $312.95

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Green Composites: Waste-based Materials for a Sustainable Future, Second Edition presents exciting new developments on waste-based composites. New, additional, or replacement chapters focus on these elements, reflecting on developments over the past ten years. Authors of existing chapters have brought these themes into their work wherever possible, and case study chapters that connect materials engineering to the topic's social context are included in this revised edition.

Professor Baillie believes that the new 'green' is the "what and who" composites are being designed for, "what" material needs we have, and "what" access different groups have to the technical knowledge required, etc. Industry is now showing concerns for corporate social responsibility and social impact. Recent conversations with prestigious materials institutions have indicated a growing interest in moving into areas of research that relate their work to beneficial social impacts.

The book's example of Waste for Life demonstrates the genre proposed for the case study chapters. Waste for Life adopts scientific knowledge and low-threshold/high-impact technologies.

  • Provides insights into the changes in the Industry, including a greater understanding of noticing that the bottom line is influenced by poor social relations and negative social impact
  • Presents tactics any industry should consider to make engineering part of the solution instead of the problem
  • Includes case study chapters that connect materials engineering in a social context
  • Covers waste green composites, fueling a new direction of research for many Universities



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