Is So You Have a Website for Now What for you?
Let's first look at four simple questions:
1. Are you happy with the way your website is performing today?
2. Is your website helping you capture leads and close sales?
3. Is your business helping you and your business reach its goals?
4. If you were to get 1,000 new prospects to your website tomorrow, would your site be ready to convert them into customers?
How do you know if your website is as effective as you expected it to be? If you are not getting the results you want, do you know what to do to help it along? Are you prepared to ask yourself the big questions about your website and take the steps to ensure its success out there with the big boys?
As a business owner, you know how important it is to have a website. Everyone knows that in order to stay in the game you have to have a strong online presence. So you dove right in and made the plunge to an excellent marketing decision: buying a website!
But what many business owners don't realize is that they could be pouring thousands of dollars, countless hours, and valuable resources into something that is doing absolutely NOTHING for their company! Where do you turn when you feel the burn of a marketing wasteland with no hope of a successful campaign?
These concerns are exactly what led Wayne Mullins of Ugly Mug Marketing to compose a user-friendly guide to the world of web. His book, "So You Have A Website Now What?" can help you or your business productively utilize your website to the proper capacity. This isn't some long-winded tech manual, just the experience of a man who has been in your shoes and pulled through - ready to share his success story with you!
What can you expect from "So You Have A Website Now What"? Below are some of those key topics that Wayne addresses in his book and some suggestions for you to think about as you consider your website marketing strategy:
*KNOW YOUR MARKET - Who are the target people you want to attract to your site? Can you provide a clear and concise picture of what you are looking for when it comes to viewers? What about customers needs?
*FIND YOUR COMPETITIVE EDGE - What are you doing to set yourself apart from your competition? Is it service, product, demand? Having a strong competitive edge helps you soar to the top of your marketing goals.
*WHAT CUSTOMERS NEED - Are you putting your customers first? Are you catering to their wants and needs vs. your own business agenda? What are you doing to drive them to your site, and more importantly KEEP them there long enough to spread the word?
*WHAT YOUR WEB DEVELOPER DIDN'T TELL YOU - Say you had someone build a website for youdid they go over everything you needed to maintain it to its full potential? Probably not. Even if they did, are you doing your part in promoting it the way you should? Is the content current, accurate, and frequently updated? Do you know how to update your website?
*FinallyBUY THE BOOK! Pretty simple, right? "So You Have A Website Now What?" can help you answer some of these questions and provide the tools you need to take charge of your website's biggest challenges.
Originally a Philadelphia cop, Kitty Lopez is now a graduate student at a large university in central Pennsylvania (yes, you know the one). She's a typical student, wondering how she is going to finish her master's project, keep up with her class work, and ultimately find a job and pay her bills. She works part time for Dr. Mink, head of the criminology department, and very much the strong , silent type - or is he? Kitty's world is turned upside down when she and her friend Meg stumble upon a murder scene. And when city girl Kitty must brave the snowy Appalachian mountains, she is introduced to more dangers than just a crazed killer on the loose.
Mechanics of Textile and Laminated Composites is in three parts. The first part (Chapters 1 and 2) covers the fundamental issues of 3-D theory of elasticity and presents the theory of elasticity of an anisotropic body with comprehensive analysis of its specific cases. The second part (Chapters 3-5) presents the theoretical and experimental characterization of the elastic properties of unidirectional, textile and layered composite materials. The final part (Chapters 6 and 7) addresses the problems of 3-D stress analysis in laminated and textile composite structures. Major emphasis is placed on textile composites, perhaps the most complex and at the same time most promising group of composite materials. One of the most important features of this book is that it provides accurate and efficient 3-D analysis of laminated and textile reinforced structures, using novel methods. It has become more and more evident in recent years that, in many practical design situations, such full-scale 3-D analyses are required. Researchers, designers and engineers working with composite materials and structures will find this book an invaluable addition to their libraries.
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